August 10, 2009

General Info on the Great Belt Connection

Travel in Denmark

Denmark is a small land on top of the European continent, covering just 43.000 square km. Denmark has more than 8.000 km of coast as Denmark is made up of the Jutland Peninsula and the main islands of Funen and Sealand.

Travels in Denmark has always involved ferries in one way or other, but since 1998 it has been manageable to cross the Great Belt by the Great Belt Fixed Link. The Fixed Link between Funen and Sealand contains the Eastside Bridge, a 6,790 meter suspension bridge from Sealand to Sprogoe and an 6,600 meter long bridgework between Sprogoe and Funen.

The Great Belt

The Great Belt Fixed Link is a 4 lane toll motorway and you can pay toll in different ways. You can pay by immediate payment or credit card and you can buy a digital unit called brobizz which automatically registrates your passings and draws the price from your credit card. Utilizing a bropas saves 5 % of the toll fee.

Fording the Great Belt Fixed bridge holds you eligible to rebates on more than 10,000 hotels, attractions and exhibitions throughout Denmark. Attractions such as Tivoli, Lego Land, Copenhagen Zoological Garden and other great attractions in Denmark offers up to 20 % price decrease on visitors showing a toll reciept from the Great Belt Fixed bridge.

Besides hotels like the Radisson hotel chain, several hundred inn’s and different sorts of accomodation provides 20 % rebate on your rest in Denmark.

Online reservation

If you are fording the Great Belt for commercial enterprise, i.e. busses and lorries, you can pay in front via our online booking system. Bus companies and cargo companies can work a commercial enterprise agreement with the Great Belt Consortium and use the booking scheme to gain smarter crossing at the Toll Post.

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July 28, 2009

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing Links

In the first part of this article we learned some techniques to build a solid potential
link partner list for your website. Those sites aren’t any good to you if you don’t use
a strategy for writing the textual content of those links. Yes. I mean those few
little words that are underlined in blue. In the right order they give the key to your
website door to the world. In the wrong order, they don’t budge the cylinders in the
lock.

Number of links takes second place to quality of links. The words you choose,
varying them for each targeted link site, and incorporating some tried and true
direct mail standard tactics will make your links more popular in the search engines,
which is our ultimate goal. So lets get started!

As we said earlier, links are a crucial part of attaining high search rankings. The key
to writing good “link content” uses the same tactics for writing all good web
content. Namely, don’t write for the search engines. Write for your readers and
target audience. After you do that, then go back and tweak the little details to
optimize for the engines. Why? The search companies attempt to give results for
human readers, and because a number one search engine position is worthless if
the description of your site is the most boring thing anyone has ever read.

You have humans that are examining your site to see if they want to link to you.
Even if you pay for links someone has to make the decision that you’re worthy of
being on their site. And further, you’ll never sell your product or service or attain
any readership. Let’s take a simple step-by-step approach and make sure your
links are lively, catchy, searchable and gushing to be clicked.

Pretend you’re the owner of a pumpkin company website. You sell all things made
from pumpkins.

Step 1- Review Your Keyword List

Those are the words and phrases that you want to rank highly with in the search
engines. They are the starting point for your link text. Note: “link text” is the
clickable part of the link, the underlined blue type. Let’s take some keywords and
apply a few tactics to them to develop a good link.

A few keywords might be:

  • pumpkin retailer
  • pumpkin festival
  • pumpkin plant
  • pumpkin holiday
  • pumpkin festival
  • Step 2- Create variations on those keywords.
    Think of phrases that someone might enter into a search engine. Using that
    thought as the core, build outward by elaborating and specifying. Ask yourself
    “what type of ____?” to help you expand. For example, take the few keywords above
    and make them a bit more specific to:

  • pumpkin pie recipe
  • pumpkin bread recipe
  • cooking pumpkin seed
  • pumpkin patch
  • how to grow pumpkin
  • planting pumpkin seed
  • pumpkin carving design
  • carve Halloween pumpkin
  • pumpkin carving pattern
  • pumpkin costume
  • pumpkin centerpiece
  • Note: When coming up with additional keyword phrases (for use within your page
    elements and link) try this tool. www.inventory.overture.com/d/searchinventory/
    suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how
    many times a phrase was searched in their engines on the web. Target the phrases
    with the most hits.

    Step 3 Word Varieties

    Your link should contain enough words so that when read out of context it still
    makes sense. Not so many words that it becomes blurred when a reader scans
    through a page.

    Take the list you just made vary your keyword links using all of those keywords.
    Search engines raise an eyebrow at seeing “pumpkin recipe” on 50 sites with the
    exact same phrase all pointing back to you. It doesn’t see natural. Mixing up your
    link text with “pumpkin pie recipie”,”pumpkin bread recipe”, and “cooking pumpkin
    seeds” and the rest of your list keeps you well diversified without danger of
    spamming. And your keywords are more focused and targeted which gives you a
    better chance of being ranked higher.

    Step 4 Incorporating Direct Mail Tactics

    Now we have the words that will make up our link text. We’re almost finished. We
    need to give people some motivation to click.

    The simplest of direct mail programs or incentive marketing campaigns all have a
    solid “call to action.” We need one here too. Why should a reader go to your site?
    What’s in it for them? They’ve got better things to do.

    So many websites use the phrases “Click here,” “Learn more,” or “More info”.
    There’s a definite boundary between keeping things simple and clean on a web page
    and just copping out. When I see those phrases on a link I think the writer didn’t
    have time to get me excited about their product so I don’t have time to go look.

    It doesn’t take much to write a simple call to action. For example:
    Instead of “pumpkin pie recipe,” say “Grandma’s pumpkin pie recipe and all things
    pumpkin at The Orange Pumpkin.” Now your reader knows the name of your
    business (which will also be indexed), and thinks if it’s made by Grandma it’s
    probably good… I think I’ll have a look.

    Step 5 Put it all together

    Take your keyword phrase and surrounding text and create your link. The coded
    form looks like this.

    Grandma’s pumpkin pie recipe and all things pumpkin at The Orange
    Pumpkin.

    Every single link doesn’t have to be different, but you should have quite a variety if
    you follow these steps for all your keywords.

    Don’t forget to use those keywords within your page too!!

    Step 6 Final Thoughts

    Stay away from link farms and free for all link sites.

    List in as many Directories as you can, especially ones that are of the same nature
    as your site.

    Try to get one-way links. You might be able to buy some from someone fairly
    cheaply. If you have to get a reciprocal link, stick to sites that are similar in theme
    to yours. They don’t have to be identical, but in the case of The Orange Pumpkin
    Company, a link from a car dealer is a waste of time…unless that car dealer happens
    to have a collection of the world’s greatest pumpkin recipes on their site. If that’s
    the case, then try to get a link on the page with the recipes.

    Even though you’re goal is to rank high in the searches, write for the end user.
    Then go back and fine-tune things for an optimized search engine friendly page.

    Good luck and happy linking!

    John Krycek is the owner and creative director of theMouseworks.ca. Read more articles on the insights
    and secrets of website design and development and internet marketing in
    easy, non-technical, up front English!

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    June 8, 2009

    3 Simple Ways to get Quick and Continous Website Traffic

    There are 3 easy proven steps to get website traffic. Free or paid.

    1. PPC (paid-per-click) advertisement on major search engine such as Google and Yahoo. I prefer Google because it is easy and less expensive. You can bid for an ad for just $0.03. All you need is to find a good keyword related to your website. Just imagine, you can get 1000 quick visitors just paying for $30. But make sure you can generate traffic more than that.

    2. Involve in forum discussion. Place your website URL at the bottom of your message or as your signature. Make sure the forum get heavy traffic and the topic that you are posting in is viewed by lots of people. But don’t spam. Write a related question or answer or suggestion to the discussion. People hate spam and spammers.

    3. SEO (Search Engine Optimization). This is the best continous traffic you can have. But you need to work extra miles to achieve this. But there are still tips on doing this bit easier. What you can do is.

    - Write an article and post it on free article directory such as goarticles.com, ezinearticles.com, articlecity.com because those article directory is visited by people and also search engine crawler quite frequently.

    - Write more contents on your website. This will improve your chance to get listed on search engine first page.

    - Make sure your page file name and title includes your keyword. If you observe when you search on search engine. The keyword usually is bold in title (page title) and file name/domain name. If your keyword is “web hosting business”. Then you have a choice

    Good name: http://www.web-hosting-guide.com/web-hosting-business.htm

    Not so good: http://whateverdomain.com/article1.htm or http://whateverdomain.com/content.php?cat=3&id=22

    The most important thing is to start implementing it. You never know the result until you start doing it.

    Ahmad Azwan is an IT consultant and an internet marketer. Has been doing good jobs in giving advice for small business to make their online existance a success. More resources on getting traffic at http://www.ez-steps.com/seo

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    June 7, 2009

    The Do’s and Don’ts of Directory Submission

    If you own a business online, would like to increase
    targeted traffic to your site but simply don’t have any free
    time, hiring someone to submit your URL to niche directories
    may be what the Dr. ordered.

    I hope the following interview with Tim Mathews who owns
    http://timmathews.com a Directory Submission Service helps.

    Before we get started Tim tell us a little about yourself.

    I am an avid web designer at heart. I have been in the
    computer industry for about 10 years - back when AOL 2 was
    the bomb, and if you didn’t have a 14.4 modem, you were
    cruising slow. (Wow, how times have changed). I really enjoy
    taking the mom and pop 100 product site and building it into
    a powerhouse ecommerce site. I love building sites, then
    getting them listed in the search engines and directories,
    and watching the sales roll in for the client.

    How did you get started in directory submission services?

    I first stumbled into Directory submission services when I
    was trying to get a companies site listed in the search
    engines. I was trying and trying to get it listed, but no
    use. After numerous reworking, I finally got the site
    listed. I was then thinking… Huh, this was tough for me,
    and I am a pro! I was wondering if others were having
    issues, and alas, THEY WERE! From then, business has spawned
    from current local clients to all the seven seas!

    For those new to the internet could you explain what a
    directory
    submission service is?

    A Directory Submission Service, in my opinion, is a company
    that will submit your website to directories. Now, the
    client must be careful when selecting a company. Many I have
    seen say something along the lines of “We submit you to over
    800,000 Search Engines and Directories”. This statement
    alone lets me know that they are not trustworthy. We can all
    fire up ANY free/shareware submitter and boast the same
    statement. What I LIKE to see, when checking my competition,
    is a listing of directories they will submit to. And, of
    course, no one can guarantee inclusion.

    What was your motivation for offering directory submission
    service?

    Well, to be blunt, I was thinking this could make us some
    money. I was thinking of my stumbling in the submissions,
    and how long and hard I worked to get sites listed. I
    learned what to do, and definitely what NOT to do. I figured
    it would be a great service.

    What problems did you have to overcome to start your
    directory
    submission service?

    Our main problems are the sites that boast hundreds of
    thousands of submissions to directories… This confuses the
    client to thinking there are this number of “separate”
    directories. After explanation that there are far less, (We
    submit to as few as 20 directories up to around 200 for some
    clients), so you can see why this would be a problem.

    How did you overcome these problems?

    We overcame the issues by explanation of the services that
    the “other guys” provide, and most importantly, we overcame
    the problem with RESULTS. We do what we say, and get it
    done.

    What impact can using a directory submission service have
    on
    ones online business?

    Directory submissions can make the business, LITERALLY.
    Submitting to search engines is fine, and SHOULD be done.
    Submitting to directories is definitely a necessity.

    What kind of gains can one expect to make by using a
    directory
    submission service?

    Once Directory listings take, you can expect to probably
    double your traffic. Double traffic could mean double
    sales/leads.

    What could the downfall be of using a directory submission
    service?

    Well, un kept promises. Many “other guys” make big promises,
    but deliver seldom few or none altogether. Do your research.
    How long has the site been in business? Do a “who is” look
    up and see when they bought the domain name just to be
    certain.

    Can you give 3 tips on successfully submitting to
    directories such as DMOZ for example?

    With Pleasure!

    Tip 1.) MOST IMPORTANT
    Proper Category Selection is KEY
    You MUST submit to the applicable category. This is the most
    overlooked, because we think we have a site selling Sports
    Blankets, like http://www.blanketmall.com/tim and they
    wanted to be listed into the “sports category” After
    research, I decided it be best that they be submitted into
    the Shopping: Sports: Theme Merchandise category.
    If I would have submitted the site into the root of sports,
    I can GUARANTEE it would have not been accepted.

    Tip 2.) Wait.
    Do NOT submit your site to ODP (dmoz.org) again in a month.
    Give it 2 months to see results. If after 2 months, you are
    not listed, rethink your submission, drill down to a deeper,
    more relevant category, and resubmit.

    Tip 3.) Do not hound the guides.
    I have seen people talking about “direct relationships with
    guides for category “****” They say to email the guide and
    bug them. We disagree with this. If your site is properly
    submitted, you will not have a problem. We have clients that
    tried this tactic, and have never been listed. We submitted
    them, and got them listed.

    Thank you for the opportunity to give my feedback in this.
    It has really been a pleasure. Thanks!

    Brian Holte
    Email: theebookking@shaw.ca
    Copyright-Brian Holte

    Have You Been Thinking of Creating E-books?
    Brian Holte is a freelance writer/researcher and owner of
    http://www.theebookking.com. He publishes a newsletter which focuses on brainstorming and
    researching techniques for e-books.

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    May 26, 2009

    Cooperative Reciprocal Linking Networks - A Critical Analysis

    Every webmaster who has personally tried promoting his or her site understands in some sense the value of reciprocal linking. Reciprocal linking refers to the agreement between website owners to mutually link to each others’ sites in order to increase both exposure to each others’ visitors as well as link popularity to search engines. Traditionally, this process has been very labor-intensive involving a number of steps to initiate contact, establish acceptable link parameters, and verify and police the reciprocal linking arrangement. Now, a controversial new linking tactic has emerged called “the cooperative reciprocal linking network.”

    The purpose of these reciprocal linking networks is ostensibly to utilize “unused advertising space available on the web.” Here’s how it works: the site owner puts a bit of code on each page of his or her site and it serves up hyper-linked text or graphic ads promoting the sites of other cooperative members. Each time a coded page is loaded, the ads change. This is much like how Google Adsense ads work except there is no correlation between the pages’ topics and what ads are served–in other words, the ads are not contextual.

    Although dynamically generated, these text ad links can be crawled by search engine spiders. In this sense, the ad linking network can be thought of as an automated method of reciprocal linking capable of providing a boost to each member site’s link popularity.

    Participation in the reciprocal linking network is generally free (hence the term “cooperative”) and what one gets out of it depends on what one gives into it. If a webmaster agrees to display five ads per page and his or her site has 100 pages indexed by Google, then that webmaster’s site is given a weight of, say, 500 (5 x 100). The higher one’s “weight,” the more often one’s ads will show on other sites in the network. In order to be an eligible page, the page has to be indexed. The reciprocal linking network checks this using Google’s application program interface or API.

    So what’s the controversy? Reciprocal linking network critics contend that because the links are crawl-able by search engine robots and the fact that ads may be irrelevant to the page’s topic area, this is akin to having some sort of reciprocal link farm or scheme designed to influence the web page’s link popularity and search engine ranking. Indeed, one well-known individual’s web page showed up for a while in Google at No. 4 for the term, “eBay” purely because he designed his link ads so that the anchor texts had the word “eBay” in them. Carried across thousands of reciprocal linking participants in the network, it had automated the reciprocal linking process and, at the same time, boosted his page’s link popularity for that particular term.

    One would think that this is a bad thing from the search engines’ perspective, right? Not quite. GoogleGuy, the unofficial Google spokesman who regularly posts to website marketing forums, responded to a thread at one forum on this topic. GoogleGuy said he was concerned about linking out to “bad neighborhood” participants in the network (like some Polish site that was apparently cloaking the cooperative ads). GoogleGuy did not say that the network was bad because it had the potential of manipulating rankings, rather he said the worry was “bad neighborhoods.” So, does that mean that if the bad neighborhood problem was under control then the reciprocal linking networks are sanctioned? Maybe…

    Here’s how I look at these cooperative reciprocal linking networks: what if Google didn’t exist? What if no search engine existed? What would I do to advertise my site? I would have to participate in reciprocal linking with other sites. But reciprocal linking willy-nilly would not cut it; it would have to be targeted, topic-based reciprocal linking. I would link reciprocally with other like sites. Would I participate in reciprocal linking networks if there were no search engines? Absolutely! It would greatly ease my reciprocal linking time. But the reciprocal linking networks are untargeted as they are currently configured-this is clearly something the operators need to address.

    In conclusion, reciprocal linking via cooperative ad networks is a great idea. Google and the other search engines should not have any issues with them in concept. But concept is not reality; in reality, people are joining these networks and trading “weight” to influence link popularity and rankings in the search engines. So, it’s not a perfect solution to the busy webmaster’s reciprocal link management problems. Is participating in a reciprocal link network spamming the search engines? I don’t believe so because the search engines have not clearly defined exactly everything that is or isn’t a spamming technique, and in this business, whether a technique constitutes spamming or not often comes down to a question of degree.

    (c) 2005 Philip Liu - All Rights Reserved Worldwide

    Philip Liu is a freelance author and publisher currently based in New York City. Philip publishes regularly on his websites, Cell Phone News + Reviews (focusing on cell phone news, rumors and reviews from around the world), and DTVScoop - Plasma, LCD TV Reviews + News (focusing on digital television news and reviews).

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    September 27, 2008

    Are You at Risk of Losing Customers Simply by Not Keeping Your Website Content Updated Daily?

    Many websites on the Internet today are affected by stale content. In fact, research shows that 25% of small to medium-sized businesses are at risk of losing customers simply by not keeping their website content updated regularly.

    Depending on your industry, website content should be updated daily, weekly or monthly. Search engines will index your site more often if you update frequently, improving your search ranking when customers are looking for you and your products or services.

    To assist websites pertaining to health, relaxation, personal growth, meditation, stress-management, life coaching, self-help, body/mind/spirit, or any other site simply wishing to provide their visitors with a unique introspective experience, Consciousness Arts now offers free syndication of their Bliss-Trip-A-Day mini-meditations.

    These creative and engrossing ruminations are designed to inspire, relax and rejuvenate. This new offering was inspired by the popular Bliss-Trip-a-Day email service launched in January by Consciousness Arts. Each day subscribers receive a meditation in their email in-box to be used for inspiration throughout the day. Consciousness Arts also produces the Bliss Trips line of guided meditation CDs, recently awarded 1st Runner Up, Spoken Word-Audio in the COVR Visionary Awards.

    To include a Bliss Trip on your website, simply visit www.BlissTrips.com and copy the JavaScript into the code of your web page. Each day a new Bliss-Trip will appear automatically on your web site!

    By using standard HTML, the text of the Bliss Trip will match the style of individual web sites also using normal markup. The meditation includes a link to online musical accompaniment that the visitor can use to enhance their experience. The text also includes a single credit link and copyright information, but no advertising. The focus remains on your web site and providing your visitors with a quiet BLISS moment.

    Bliss Trips are the creation of Kerstin Sjoquist, who combines her background as a Juilliard-trained actor and Certified Hypnotherapist to produce inner journeys that relax and transform. “In leading my workshops it became clear to me that most of us are in desperate need of a break. Even a brief bit of downtime can do wonders, so I created Bliss Trips to be a fun and inspirational way to give yourself some peace. The CDs are fabulous, because they do all the work for you, but sometimes you just need a bit of inspiration in the moment, and that’s why I created a Bliss-Trip a-Day. You can Bliss in the shower, Bliss on the bus… if you can close your eyes you can Bliss!”

    To view today’s Bliss Trip, see samples of previous meditations, copy the syndication code, or sign up for the email service go to:
    http://www.blisstrips.com

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    September 6, 2008

    Sweat and Grit - Basics of a Successful Linking Strategy

    A linking strategy is a plan for building appropriate inbound links to your site and helps you achieve your overall objectives (usually it is increased Google Page Rank).

    To start, you must have properly built websites with good content and with a good collection of valuable outbound links for your site visitors. Next you want relevant links from other Web sites. These sites should be carefully selected, because many easy to get incoming links are simply useless when it comes to building your site’s search engine ranking. In fact, some links may damage your effort to get good ranking. A proper Linking strategy is not something you should underestimate.

    It’s difficult, but worth of your time

    Building incoming links without a carefully thought out strategy is the simplest way to a disaster. Why? A blind quest for links can lead to dozens of incoming links from link farms. These sites are dangerous to your quest for improved ranking because most popular search engines ban these farms as well as sites linked to them.

    This is especially true with Google, but other big search engines also hate link farms. They are worthless links and don’t add any content or value to your site or the internet.

    Today link quality is more important that quantity. Do not concentrate on just getting links… instead spend your time getting quality, relevant links. One or two inbound links from renowned sites is more worth than dozens from unknown, low-traffic sites.

    The basic principle of linking strategy is: create lots of good content, link to great content and great content will link to you.

    A good tactic is to find sites that are relevant to your and write the Webmaster a letter. Yes, a real, honest to goodness old fashioned letter. He doesn’t get many of those from other Webmasters, so your request for a link will carry added weight.

    You can find the names and addresses of most Website owners by spending a little time doing “whois” searches. Get in the habit of writing three for four letters a day and in a few weeks you just might have a linking miracle on your hands.

    Self-propelled mechanism of linking strategy

    An effective linking strategy can move your site up from the deep within the search engine rankings, it’s true, but don’t get obsessed with your website rank. Proper linking strategy is only one aspect of your online marketing strategy. You have to decide how much time you should invest in maintaining relationships with other websites and how much effort is allocated to other aspects of your online activity (updating the content, improving navigation on website).

    Do not concentrate only on linking. Instead, monitor your results and make corrections to your marketing strategy as necessary. If your strategy is sound the natural momentum of the World Wide Web will take over and your linking popularity will grow. And that means that your linking strategy was well thought out and executed.

    Mark Walters lists sources of free and fee links as will as linking software and utilites at http://www.LinkingUniverse.com

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    September 1, 2008

    131 (Legitimate) Link Building Strategies

    In search engine optimization, “off page” factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

    Before we go any further, what is “link popularity”? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine’s view, your site is considered important as well. What is meant by “link popularity” can get much more complex, which is discussed further in this article.

    However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don’t want “artificially created” (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

    Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.

    But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don’t forget those two basic reasons for requesting links.

    The Purpose of this Article

    Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.

    When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you’re treading in potentially dangerous waters.

    Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. He said:

    “Our position is pretty straight forward…it’s not the technique that we are concerned about, it’s the intention.”

    So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn’t mind an engine knowing what you’re doing, your intentions are okay.

    Now that we’ve gotten the preliminaries out of the way, let’s get down to business: learning ways to increase the link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL’s at the end of the article.

    Keep in mind that these strategies aren’t in any particular order. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to “related” and “important” or “authoritative” sites as our targets.

    Start with the Basics:

    Before you begin link seeking, you might want to read the article, “A Linking-Campaign Primer”: http://www.ericward.com/articles/primer.html (Eric Ward, President, NetPOST and URLwire) (http://www.ericward.com)

    This is by far the oldest and best-known method of improving link popularity. Basically you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you’ll be glad to leave it there if they’ll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails! You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. (Brent Winters with First Place Software)(http://www.webposition.com)

    (To view the rest of the article, which is over 12,000 words long, visit: http://www.searchengineworkshops.com/articles/leglinkpop.html If you’d like to download the article in an ebook format, visit: http://www.searchengineworkshops.com/131LinkPop.html The article is also available in text format as an attachment to email by writing to RobinN@acws.com.

    This article was compiled by Robin Nobles, Eric Ward, and John Alexander. The following people contributed tips to the article, and we greatly thank them for their contributions and help. Their companies and URL’s are listed in the HTML, text, and ebook versions of the article.

    Mike Adams, John Alexander, Michael Campbell, Chris Churchill, Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher, Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll, Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine, Susan O’Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney, Steve Wilson, Brent Winters, and Gary Woods.

    A special thanks to Butch Pujol and Heather Colman of Digital Page Author Software and Service (http://www.digital-page-author- software.com) for creating the wonderful e-book for us.

    About The Author

    Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy’s training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands- on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

    Copyright 2002 Robin Nobles. All rights reserved.

    RobinN@acws.com

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