February 23, 2010

BBC Trust wasting licence money on new office space


The BBC watchdog, BBC Trust, which is responsible for making sure that those who pay licence fees get the most of their money has just announced that the Beeb spent £3.2m on its new headquarters after they rejected the available space within the corporation’s own building.

BBC Trust signed into an eight year lease priced at £2.2m for the first floor of an Edwardian mansion located in the centre of London in January to place its 60 staff members. The watchdog group also spent an additional £1m on refurbishment efforts including £400,000 on outfitting the building and £250,000 on interior design.

Before the move the BBC Trust used to be housed within another BBC building alongside two different departments, but when these shared office spaces were sold off the Trust claimed that it would need to move in order to assert and maintain its independence.

Although the existence of the BBC Trust is under threat, the group still signed the lease. Under fire from both the Tories who have stated they will destroy it if they take the general election and from culture secretary Ben Bradshaw who stated it was the ‘cheerleader’ for the BBC, it faces additional criticism possibly on Tuesday if the National Audit Office publishes a report on how much it spent to renovate the Broadcasting House.

The report is thought to include detail on how the project costs over £20m to complete and is still running two years late, prompting the shadow culture secretary, Jeremy Hunt, to ask how an organization that is supposed to ensure value for money can be spending so absurdly.

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February 7, 2010

Voice over Production that Is Outstanding for Any Size Budget

If you have ever heard something on TV, radio or film, then chances are voice over production polished the sound of it. Voice over production is used in every aspects of the entertainment business whether in movies, TV and radio. Many aspiring actors begin their careers in a voice over area. Voiceover production facilities are indispensable in advertisements, promotional ads, and overall television, radio and film production and development. Even if you are a business in a smaller city that may not have access to quality recording studios and require voiceover recording to finish your project, there is still assistance available. Many voice over recording studios can furnish you with casting and dubbing remotely.

It is neededto remain on time and on budget. If you choose a voice over production studio with a track record and expertise in the industry, you can rest assured that you will meet these goals as well as deliver an excellent product. You could plug a microphone into a laptop and record your voice, but why would you? A national ad not only costs serious money, but the national exposure is worth lots more in potential business. This is why you need the help of a proper voice over production studio. The professional quality and caliber of a production studio can make the difference between an attractive, pleasant commercial that will be prosperous and a commercial that will be ignored or turned off.

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December 26, 2009

5 Churchill Place Sold to Private Investor Based in Bermuda

5 Churchill Place, the 12-storeyed building in the Canary Wharf area of London, has found a new tenant - a private investor based in Bermuda. The investor is about to acquire the building at a whopping £208m. JP Morgan Markets currently occupies 10 floors of the building. An American investment bank was scheduled to take the office space before the investor from Bermuda stepped in.

JP Morgan, which occupies 262,000 sq ft of space in the building, has taken the space for a term of 20 years. It is paying a rent of about £41 per sq ft for the ten floors it occupies. Canary Wharf Group (CWG) is providing rent cover for the remaining two floors that are lying vacant, at £2.16m a year for a maximum period of five years.

According to market analysts, CWG may have to pay the rent cover for all five years, as companies are shying away from investing in office space property following the recession.

However, Mike Prew, property analyst from Nomura, stated that there is always a good demand for premium office space property, as evident from the recent sale. He added that as Canary Wharf is a favoured financial district, there will always be demand for London rent a desk space here, and that recession will have no effect on the value of property assets in this area.

In a similar move involving a foreign investor, HSBC agreed to sell its headquarters in Canary Wharf for £772.5 million. The buyer was a South Korean firm named South National Pension Service. The same building was sold by HSBC in 2007 at £1.09 billion.

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November 22, 2009

Small Business Marketing

A lot of petite business owners don’t realize the sales potential that comes from utilizing direct print marketing. I’m talking about brochures, direct mail, newsletters, and catalogs. These examples of sales literature do a several of basic things that can really raise a company’s sales.

First, they launch a expert image cultivated by the image of credibility and outstanding service. Next, they take part in a very important role in the buying system. A lot of industries have a different buying technique. What a lot of the companies in those industries want is an real way to move toward the targeted customer in each step of the buying technique and make the highest successful sales ratio feasible.

An model would be the brochure. The brochure does not last as an instructional handbook, it last as a strong sales appliance. It ought to use persuasion and call to action to influence a customer to buy. It must explain a need and give a answer to the question, while establishing credibility in the mind of the consumer. The primary order of business would to be to get the attention of the consumer by appealing exactly to their wants. The next step would be to convey the usefulness and repayment of the accessible outcome or service. Then proof of the effectiveness of the creation would be exposed using visuals, testimonials, and so on.

Then, the reader would be asked to take the next step in the buying technique, whether that is truly making the possession or getting an estimate or searching for supplementary information. Do not disregard the power of Direct Marketing. Direct Print Marketing must NOT be used to create a time-consuming, boring monologue about your company, but rather to organize the repayment of using the company in a way that appeals to the consumer.

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November 17, 2009

New Online Advertising Today

New Online Advertising Today

Online Marketing nowadays consists of a continuing list of tasks ranging from SEO over PPC to SMM. Discover where you’ll find the most moneymaking means to spend your on-line selling budget.

Search Engine Optimization/SEO/Search Marketing

By optimising your web site for Google/Bing/Yahoo your traffic will develop with all the fresh traffic from the search engines. Search Engine Optimization/SEO/Search Marketing is a lasting time enterprise which includes jobs like link building, keyword research and code optimisation. Most SEO Bureaus nowadays employ specialists/experts in each domain.

Nowadays the most essential and most time taking SEO job is link building. Correctly done link building will make wonders for your search engine results, so if link analysis uncovers want of inbound links, then link building is the starting priority. Content still counts and sufficient premium content/copy is a must too. Site coding in modes that either obscure search engines or misinforms them are frequent, especially for CMS, so watch for indexing roadblocks on your website before you set out. We can help you get more dealings from search engines via our SEO expertness .

PPC/Google Adwords/Paid Search

In most countries it’s adequate to campaign on the major PPC networks like Google Adwords or Microsoft Advertising. Some states require local knowledge of wide applied local PPC networks. We can help you find the right PPC/Paid search choices for your business. Paid Advertising is also possible on social media sites like Facebook, and MySpace shows Google Adwords.

Social Media Marketing

Social Media Marketing on Facebook, Twitter, MySpace and YouTube is essential in any successful on-line marketing campaign. The powerfulness of today’s media has changed the symmetry and today it’s the buyers who are in charge. Anybody can create a web log, a Facebook or Twitter profile and start pointing out on you, your company or your products, so presence on social media is necessary both to listen and to respond. We can help you build a social marketing to strengthen your business and branding in social media.

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October 6, 2009

Songbird Estates Shows Positive Signs with Fresh Cash Inflow

Getting control of Canary Wharf, London’s second largest commercial estate, did not come easy for Songbird Estates. According to estimates, the company was almost on the verge of losing everything, but it was saved by the flow of new capital. As the situation stands currently, Songbird is all set to repay CitiGroup its loan of £880 million by the end of this month.

A major role in the payback scheme is to be played by Qatar Holding, the Qatar-based firm, and Fullbloom Investment Corporation, a part of China Investment Corporation, that have made investment to the tune of £275 million in preference shares of the company.

The participation of the Chinese sovereign, in its largest investment in the UK, as well as Qatar as one of the major shareholders in the venture, has encouraged others to come forth and make investments in Songbird Estates. Songbird is also expected to draw more investors by publicising the fact that it is planning to increase its stake in the desk space London development by purchasing shares from Commerzbank.

The company is also expected to benefit from the participation of major players like Morgan Stanley, that owns around 12% shares in the group, Prince Alwaleed bin Tahal of Saudi Arabia, British Land as well as the co-founder of software giant SAP, Hasso Plattner.

Any worries that the investors may have would further wear away with the six-monthly reports showing that almost 97% of Canary Wharf is committed to office rental leases. Though there were some initial hitches, the signs are encouraging and all members of the group are positive about the developments.

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June 18, 2009

Tokyo Steals Top Spot on List of World’s Most Expensive Office Real Estate

CB Richard Ellis Group Inc. (CBRE), which conducts an annual survey on the world’s top office real estate spaces, has announced that London’s West End no longer holds the top spot as the world’s most expensive office space, losing it to Tokyo’s Inner Central District this year.

The CBRE follows the cost of occupying an office in over 170 cities across the globe, and recently released its annual report, listing Tokyo’s Inner Central District in first place, followed by erstwhile number one, London’s West End, Moscow in third place, Tokyo’s Outer Central District in fourth, and Hong Kong’s Central Business area coming in fifth.

The current economic downturn can be said to be responsible for this upset, as it has greatly affected the number of enterprises looking to buy or lease new office space. This has caused the demand in office space to fall, lowering occupancy rates and reducing the cost of office space significantly - reportedly, by about 20% this year.

Only a few of the 170 cities have managed to avoid this fall in prices - Marseille in France, Perth in Australia and Charlotte in the US have experienced a rise in occupancy costs. However, this can be attributed to the fact that they previously had low costs, or are emerging markets lacking a long past record. Essentially, most major cities are seeing a uniform dip in occupancy costs, and London’s West End is no different although demand for desk space rental remains high in this area - click for info on desk space London.

Dr. Raymond Torto, who is the Global Chief Economist with CBRE, remarked that London’s West End has suffered considerably as a result of the downturn, as prices have plummeted from USD 300 per square foot last year to USD 170 per square foot now. He also said that areas housing companies from the financial sector did worse than others.

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March 30, 2009

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December 6, 2008

Creativity outlet made easy with web design!

Learning to build a website is much more than just a great hobby. These days you can do a lot more with a website than ever before. Web design is becoming incredibly easy and lucrative.

You can actually get paid for your contribution to the web now, if you learn a few things that can convert your “blogs” into articles that generate money. The web building tools available now make building a web page/site a snap too, you don’t even need to know the first thing about website design or html anymore.

You can also find great templates that make it all plug and play- just plug in your content then save it to the web and publish it!

When you find that you love to write or your creativity levels are off the charts and you need a way to express it, then web design just may be your godsend!

There are some amazing things you can do on the web these days without having to know much if any html or how to build a web-page. Many companies are also out there that will help you by offering you great tools that allow you to build a page, add pictures to it, and publish it to the web for the world to see.

Getting traffic to your page is not that hard either if you learn a bit about Internet marketing and SEO (search engine optimization).

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October 20, 2008

A Perfectly Executed Online Marketing Program

online marketing gurus have got it down to a science.>

It used to be a book about utilizing creative resources and creative ways to implement information that made it work so well, however due to the way the search engine algorithms have been changing off-line optimization strategies are becoming incredibly important to the mix.

And companies have been building infrastructures that speed up amount of time it usually takes for website to reach the top of the search engine rankings.

The Internet marketing field is getting more and more exciting by the day.

Online marketing is an interesting character, mainly because it can be done by one person doing a certain amount of work, networking a certain amount of resources, or it can be done by a network of people utilizing a network of resources.

It’s not so much about how much work or how much expense is applied to the mix it’s more about infrastructure and having the right pieces in play. For example search engine optimization both on page and off page are extremely important to Internet marketing as a whole.

If you don’t have these two things in play nothing is you do will matter as far as traffic is concerned from the search engines.

Internet marketing is a fascinating topic for all the online business man.

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