February 12, 2010
Getting Noticed at Job Fairs
Standing out at a Career Fair can make a difference in your job search. Job Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Fair in January, 10 companies as showing up, and a major job search company has 82 career fairs scheduled for 2010 across the US.
How do you get to the real interviews at a Career Faire? The rivalry can be considerable, but you can help yourself stick out from the bunch with early homework. At AA-Careers, we have a simplified 6-step process to prepare. Planning to go? Here’s how to prepare:
First, investigate the organizations that are going and pick your objectives. Use the internet to check out the companies that are there before you even decide to go. Go to their sites and see if they have their openings posted. Pick a limited number to go after, and get ready to spend an hour researching each one. It’s hard to do more than 10 in a day, and five or six is a much more reasonable target. For each hiring company, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the language match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.
Third, create a ‘thumbnail sales pitch’ for each likely company/job combination. Write down a 60 second ‘thumbnail’ that you can repeat verbally describing why you are a great prospect for that position. You’ll use this in your resume and when you meet the company at the job stall.
Fourth, modify your resume for each position. The objective on your resume should exactly match the job you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a fit based on your resume.
Fifth, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a clearly labeled folder. Keep them in a lightweight briefcase or folio.
Finally, dress and prepare as if you’re doing on-site interviews. Dress nicely and be fittingly groomed. Avoid strong cologne or perfume…use any eau de cologne or perfume sparingly, if at all.
Remember to smile, and good hunting!