February 28, 2010
Getting the Best from Your Auto Insurance Leads
Every last motor insurance lead is a chance to agree on a sale. Changing leads into sales is up to you. Naturally this is usually the tricky part. The trick is to prioritize the leads which have the highest probabilty of resulting in a sale and make the most effective use of your time when prioritizing them. Here’s a couple of helpful procedures for supporting the sales process. When people ask for further information online, many aren’t really ready to buy insurance. More often than not these quotations will end up in a total waste of your time and effort. More than a few may not be queries from serious prospects at all; frequently they are junk e-mail or automated requests. These requests are for the most part a waste of time and energy. You can see that it’s important to get hold of well qualified leads.
Customers who need new insurance or need alterations to their current policy are the leads you need to identify. These customers are anxious to make a purchase and will not require a great deal of effort. What might be the most effective method of distinguishing the customers who are ready to buy a policy? Once you pick up your prospects it’s a good idea to file all of them according to various criteria, such as what is the extension date of their existing policy. Sorting by their profitability is also a really useful method.
Converting a lead is a great deal simpler if the individual concerned has just asked for a quotation. The customer already wants your product, and better still requires it. Professional salespeople know that in most cases all they need to do to get the sales is the swift submission of a quote to a good quality lead. So follow their lead and always remember to follow up any leads straightaway. It is plain to understand how essential it is to handle your leads appropriately. Be sure to give a response to any questions they may have, and get this done as soon as is practicable. If the customer has asked what deductible options are available, for example, make a point of listing this information in your quote. So, turning automobile insurance leads into profits is really all about working efficiently i.e. leveraging data in a manner that benefits you and your clients.